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Despite the surge in popularity around rich media content such as video and social media advertising — blogging remains an essential part of the marketing mix in 2020.
WordPress, the business that started it all, provides configurable blog modules.
And well-known SaaS providers like GoDaddy, Wix, and Squarespace also provide a simple way to get blogging with websites you pay for with a low monthly fee.
Yet will all the best intentions — small businesses (and even some larger ones) — find it challenging to plan, manage and publish articles consistently.
Before long, organising blog content turns into a stressful experience with disparate documents on local machines — often buried in lengthy email threads.
The people who need to provide input (sales staff, marketing personnel, even copywriters) soon get bogged down trying to figure out what the hell should be done by who, and when.
I know this because I spend 50% of my time as a professional copywriter working on blog articles for start-ups, solopreneurs, and SMEs.
The key to successful blogging (publishing well-written, no-fluff, thought-provoking articles) is planning.
Often, businesses approach article-writing in silos: by the piece; by the week or by the month.
Moreover, inconsistent planning means jumping from one business task to another (multitasking) — every time you need to write a blog post.
And according to inc.com, multitasking comes at a price:
About the author
Phil Allen | Copywriter
I write sharp, succinct, persuasive copy for websites, blogs, emails and advertising. Businesses have trusted me to deliver smart ideas and sales-busting content for over 20 years. I write copy that persuades people to take action for businesses in Healthcare, Finance, Manufacturing, Technology, Retail and Leisure.