A compelling banner headline
Statistically, only 20% of website homepage visitors scroll through the banner to read the rest of the page. Which makes a compelling banner headline pretty critical.
Time is precious, and it’s not the audience's job to try and figure out the deep and distant meaning behind a passionately intended strap line.
A great headline is free from ambiguity and esoteric intent. While making a logical connection between the offer and how it improves the readers’ life.
Getting to the right headline with a couple of worthy alternatives to consider often takes a couple of hours. Which is one reason why experienced copywriters don’t charge by the word!
If you’d like to see strong, succinct, relevant headline writing in practice — get in touch, and I’ll provide examples.