Have you just thought about website copywriting? Read on to see why it matters and how I can help.
Let’s face it, you probably have a healthy amount of competition.
Ok, you may be better, but there are 20 companies on page 1 of Google claiming your audience should buy from them instead.
So what can we do about it together?
Well, the good news is that on average only 16% of people read all the words on a web page.
Mostly, it happens when the content isn’t relatable. The words just don't resonate. Sometimes, it’s because the layout makes things difficult to follow.
And this is music to a website copywriter’s ears. Because when people read more content, they are focussed, engaged, and much more likely to convert into customers.
Persuasive website content writing isn’t about laying down statements of intent. It’s about engaging in a meaningful conversation with people who start out as strangers.
And the best thing about great conversations is they go on for days. Or in our case, straight through to your target call-to-action.
But first, we have to break the ice.
How do you convert that awkward first moment into a warm and friendly handshake?
And how do you engage the reader with all the juicy relevant details — so they hit the button that screams ‘I really need to buy this’ — or ‘get in touch with me, right now’?
This is where a professional freelance copywriter like me comes in.
Sometimes I do it in a few words, sometimes with more of a story. It depends on the audience and the type of product or service being sold.
Either way, loads more people are going to join in your conversation.
Read on to check out my experience and learn about the anatomy of an effective web page.