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Website copywriting

Sure, great design matters. But it’s always the words that sell.

Why website copywriting matters in a 3-second world

Let’s face it, you probably have a healthy amount of competition.

Ok, you may be better, but there are ten other companies on Google page 1 claiming your audience should buy from them instead. Plus, the businesses running paid Ads.

And according to the latest research, website attention spans are down from 8 seconds to 3 seconds at best. So engaging with your audience in an instant is more crucial than ever.

So what can we do about it together?

Well, the good news [for you] is that only 16% of people read all of a web page’s words on average. And 80% don’t even scroll past the headline.

And this is music to a website copywriter’s ears.

Good copywriters know how to make an impact with a headline. Good copywriters also know how to create deeper engagement with relevant, persuasive, succinctly written content.

Persuasive copywriting isn’t about laying down statements of intent. It’s about engaging in a meaningful conversation with people who start out as strangers.

And the best thing about great conversations is they go on for days. Or, in our case, straight through to your target call-to-action.

But first, we have to break the ice with the right headline.

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Laying down a statement of intent rarely pays dividends. You might well be world-class or accurate, accountable, and accomplished. But does your audience care?
The truth is, your audience is looking to 
● save money,● make money,● become inspired,● make life easier,● cut out stress,● feel good,● gain recognition, or ● any combination of these things.
And an audience will happily give you their time and permission to engage if they feel you understand.
So, how do you convert that awkward first moment into a warm and friendly handshake? 
And how do you carry the conversation along until your audience hits the button that screams, I really need to buy this or get in touch with me, right now?
This is where a professional website copywriter like me comes in.
I dig deep to understand what makes you and your audience tick, then I write with clarity, direction and purpose.
Sometimes I do it in a few words, sometimes with more of a story. It depends on the audience and the type of product or service being sold.
Either way, loads more people are going to join in on your conversation.
Read on to check out my experience and learn about my process.

Experience

education_023-history-time-recent-arrow-subject-learn-study-schoolCreated with Sketch.

20+

20+ years of copywriting experience. 10 years were leading the team in an award-winning agency.

400+

Over 400 website copywriting, SEO blog writing, and landing page projects completed.

1m+

I've crafted more than 1m words for websites, blogs, ads, advertorials, and emails.

What to expect if you hire me

A fixed price quotation

Discovery and research

Artboard 1

Content that resonates

Optimised for Google

A fixed price quotation

Image of homepage website content writing

A fixed price

I quote a job rate that includes everything you need to get the best results. It doesn’t matter if it’s a single page, a small or large website, or a long-form blog article.
I work fast, probably twice as fast as someone with less experience. So comparing hourly rates would be like comparing apples and pears. 
Charging by the hour is also a little ambiguous because it's what you get for hours-billed that matters.
A project rate with the deliverables, process and expectations broken down in detail leaves you knowing exactly where you stand.
And if you wonder why I don’t charge by the word, a website copywriter's job is to say the most with the least amount of words. 
Besides, one of the most effective straplines I’ve written contains three words. It took time to get right, but it’s still in use 15 years later.

Get a FREE no-obligation website copywriting quote.

Fill out the form and let me know if you’re interested in receiving a free quote. I’ll reply within 24 hours to learn more about your needs. Hate forms? No problem, email me at ku.oc.noisausreptnega%40nella.lihp

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Clients

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