Let’s face it, you probably have a healthy amount of competition.
Ok, you may be better, but there are ten other companies on Google page 1 claiming your audience should buy from them instead. Plus, the businesses running paid Ads.
And according to the latest research, website attention spans are down from 8 seconds to 3 seconds at best. So engaging with your audience in an instant is more crucial than ever.
So what can we do about it together?
Well, the good news [for you] is that only 16% of people read all of a web page’s words on average. And 80% don’t even scroll past the headline.
And this is music to a website copywriter’s ears.
Good copywriters know how to make an impact with a headline. Good copywriters also know how to create deeper engagement with relevant, persuasive, succinctly written content.
Persuasive copywriting isn’t about laying down statements of intent. It’s about engaging in a meaningful conversation with people who start out as strangers.
And the best thing about great conversations is they go on for days. Or, in our case, straight through to your target call-to-action.
But first, we have to break the ice with the right headline.
Laying down a statement of intent rarely pays dividends. You might well be world-class or accurate, accountable, and accomplished. But does your audience care?
The truth is, your audience is looking to
● save money,● make money,● become inspired,● make life easier,● cut out stress,● feel good,● gain recognition, or ● any combination of these things.
And an audience will happily give you their time and permission to engage if they feel you understand.
So, how do you convert that awkward first moment into a warm and friendly handshake?
And how do you carry the conversation along until your audience hits the button that screams, I really need to buy this or get in touch with me, right now?
This is where a professional website copywriter like me comes in.
I dig deep to understand what makes you and your audience tick, then I write with clarity, direction and purpose.
Sometimes I do it in a few words, sometimes with more of a story. It depends on the audience and the type of product or service being sold.
Either way, loads more people are going to join in on your conversation.
Read on to check out my experience and learn about my process.